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On January 12, 2017, PLDT Chairman Mr. Manny V. Pangilinan and Smart Communications Chief Revenue Officer Mr. Eric Alberto signed a partnership deal with the Miss Universe Organization wherein PLDT and Smart will provide Miss Universe 2016 with reliable fixed broadband and fast mobile network connectivity, powering the pageant throughout its entire stay in the Philippines.

To quote MVP, “With the Miss Universe crown currently in our homeland, the enthusiasm for and connection of Filipinos to the global pageant is now stronger than ever.”

Acknowledging Filipinos’ long time interest and fascination in beauty pageants as reflected by the fact that we now have three confidently beautiful Miss Universe titleholders (Miss Gloria Diaz, Miss Margie Moran, and Miss Pia Alonzo-Wurtzbach) and that this is the third time that the Philippines was chosen as the host country (1974, 1994 and 2016), PLDT and Smart are combining their massive reach and industry-leading resources to provide Filipinos with more ways to enjoy Miss Universe 2016.




To be specific, PLDT and Smart are giving all subscribers exclusive access to behind-the-scenes and key events of Miss Universe 2016, including the very popular swimsuit and long gown competitions and the much-awaited coronation night via Smartlife App that can be downloaded for free from Apple App Store for the iPhone or iPad, and Google Play Store for Android devices. With this app, you can experience the most beautiful event in the universe anywhere, anytime.

Additionally, Smart Communications is also providing Filipinos via Smart social media networks with constant online updates on the activities and adventures of Miss Universe 2016 candidates around the country. Here are some photos from the #SmartMissU Island Escape in Boracay last January 14, 2017 as well as the Governor’s Ball held in SMX Convention Center last January 16, 2017.





On top of these, Smart subscribers who are registered to the Smart Perks program will also get a chance to win Miss Universe 2016 tickets so they can experience the pageant live and first-hand.

“With our robust network capabilities and the largest consumer base of over 75 million Filipinos, millions of fans can watch the pageant events via multiple platforms, whether on TV, laptop or mobile. For years, we have been revolutionizing the way entertainment is consumed in the nation, offering our subscribers an extensive entertainment portfolio featuring top digital entertainment partners. Miss Universe is one platform we would not miss out on,” shared MVP.