As the digital landscape continues to evolve, it’s essential for influencers to stay ahead of the curve. As we kick off 2024, influencers should keep track of the emerging social media trends that are set to redefine the way we create and consume content online. After all, adapting swiftly and effectively to such trends is key to staying relevant. With that in mind, here are some of the social media trends set to go big in 2024:
Emphasis on Authenticity
Authenticity in influencer marketing is more than a buzzword. It’s a crucial element that establishes a genuine connection with consumers, builds trust, and fosters loyalty. As we move into 2024, influencers will need to focus on creating content that reflects their true selves and resonates with their audience. This authenticity could be the difference between an engaged, loyal audience and a disinterested one. Great examples of these are content creators like Ninong Ry, who are unafraid to be true to themselves in front of the camera.
Short Videos Continue to Dominate
The popularity of short video formats such as TikTok and Instagram Reels is undeniable. These platforms offer a quick and engaging way to connect with audiences, allowing influencers to share bite-sized snippets of their lives or expertise. Because social media users can be easily distracted by other online content, the ability to deliver compelling content in a short format will continue to be a critical skill for influencers in 2024.
The Growth of “Nostalgia Core”
The trend of “nostalgia core” involves tapping into nostalgia to create content that takes viewers back to simpler times. It’s a powerful tool that can evoke emotional responses from your audience and create strong connections. For instance, incorporating elements from popular Filipino TV shows or music from the early 2000s can trigger nostalgia among your followers, leading to increased engagement.
Diversifying Platforms
While TikTok and Instagram Reels will continue to be the platform of choice for most, savvy influencers should look into expanding into other platforms, like YouTube Shorts or podcasting on Spotify. If your content is more focused on business or investment advice, consider dipping your toes into LinkedIn. These steps will allow you to reach new audiences, improve engagement, and diversify your revenue streams.
Using AI for Content Strategy
While the use of AI for content creation may be hotly debated, there are other ways influencers can leverage the technology in 2024. In particular, AI is set to see increased usage in terms of content strategy and planning. AI tools can analyze audience behavior, identify trending topics, and suggest optimal posting times, helping influencers to refine their content strategies and maximize engagement. This allows you to focus more energy on creating the most entertaining and authentic content possible.
For influencers, 2024 promises to be a year of dynamic change and exciting opportunities. By learning more about these social media trends and putting them into practice, you have the chance to elevate your content, better connect with your audience, and improve your revenue. Seize the moment and make it count!
Smart, Your Partner on Your Influencer Journey
As an influencer, having a reliable and flexible data plan is essential. With Smart’s Magic Data offers, you get up to 36GB of data that you can use on all sites, and best of all, it never expires! This means you can create and upload content whenever inspiration strikes. Whether you’re filming short videos, doing live streams, or just engaging with your followers, Smart’s Magic Data can help ensure that you stay connected and relevant in the digital world.
